Why You Should Outsource Your Marketing
Regardless of industry, it's always the great debate: keeping a service in-house vs. outsourced. This time, it's time to talk about the pros and cons of outsourcing your company's marketing effort. Marketing is drastically different than it was just a few years ago. There are more moving parts, technologies and mediums that make it almost impossible for in-house teams to stay up to speed. It can be extremely expensive, which is why an external agency can offer you the well-rounded ready-to-go team from day one.
So why do brands feel this self-inflicted pressure to bring their marketing in house? In reality, letting the marketing experts focus on the marketing so you and your team can focus on your product or service is the best solution. One of the most common trends is companies see impressive results from their outsourced marketing agency, and then decide that they will end the relationship and bring everything in-house. Thinking that your company should bring everything in-house once you've reached a certain level of success is old fashioned thinking.
The scope and speed of today's marketing makes outsourcing one of the best decisions. Companies should never feel obligated to take on the responsibility of owning, operating, producing, marketing and selling a product or service. Owners need to focusing on what they do best, and outsourcing marketing to experts that help ease the burden helps the company become more successful.