Keep Your Audience Hooked
According to research, 24% of marketers around the world agreed that social media has become one of their key strategies. 2018 was full of new ideas in the digital marketing world, with SEO rich content, interactive chatbots, voice search, and integrating artificial intelligence. We've broken down five digital marketing trends that you cannot ignore to keep your target audience's attention.
Artificial intelligence uses analysis to understand behavior and patterns of consumer buying by going through data purely. Artificial intelligence enables social media conversations of existing consumers to be scanned to analyze the consumer thinking pattern. Previously, data was collected and analyzed, but artificial intelligence makes this possible in significantly less time.
Research shows the global chatbots market is growing at 24% the annual growth rate, with 45% of consumers preferring to use them as the primary mode of communication in customer services. It is predicted that 2019 will be another excellent year for chatbots. If you are in a business where customer satisfaction is the key to success, chatbots is a must have. Chatbots are easy to use, and convenient to keeping customers engaged without a human interface.
After Alexa became immensely popular in 2018, this smart voice technology will only grow bigger in 2019. To take advantage of smart voice, you must optimize your website to integrate smart voice. It is estimated that by the year 2020, 50% of all searches globally will be voice search, meaning your business will be missing out a large part of the market if your website is not compatible.
Local Influencer Marketing
Despite new technology, year after year, word-of-mouth marketing and local influencers make a powerful impact on mass audience. People trust the other consumers opinions and feedback over company statements. The best way to go about this is to make a list of top influencers in your industry, follow them on social sites, and then initiate a conversation with them.
Live video will always remain at the top of content marketing. Consumers will always prefer a live demonstration that pictures or print advertisement. Taking advantage of Facebook Live, Instagram Live or YouTube Live by keeping your videos fun and engaging your customers with relevant content.