BREAKOUT MARKETING TRENDS FOR 2019
Although it's only February, 2019 is already posed to be one of the most inventive and transformative years in retail to date. We focused on the break out trends and predictions for 2019 that apply to start-ups and legacy brands alike.
The high cost of media makes paid media teams that much more important fore commerce brands. Due to the high cost of paid media, gone are the days when one could expect to hit over one million in revenue based on your own paid media education. This combined with consumers' consuming more top of funnel content, media content will continue to be a money-maker for brands that invest appropriately.
Customer service needs to be offloaded to artificial intelligence. Here, efficiency and personalization can be managed to deliver best-in-class experience across all channels. AI has becoming more useful guiding users with chatbot at just the right time. In addition to chatbots, making your website mobile friendly is key. 1 in 5 consumers will search for business through voice technology. This means that your keywords and SEO techniques need to be optimized to direct consumers to your business. To adapt, companies need to look at their keywords and ask themselves how they can be incorporated into a voice-activated search.
A recent study shows that 84% of consumers believe companies should take a stand for social issues, while 64% of those who said it was 'extremely important,' said they were "very likely" to purchase a product based on that commitment. In addition, 64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. By taking a stand on societal issues, brands can target their designated target audience, or annihilate them completely.
Lastly, social media is an absolute must. Over 80% of millennials say social media influences their purchasing decisions, and younger audiences prefer to follow brands through social media. A great marketing strategy to target modern consumers must capitalize on social media, creating a professional brand presence. Looking at a list of current events and creating a schedule for your business that entices a younger audience. Social media allows your brand to remain "current," and users enjoy how live social media is.