Using event based marketing to drive up-sell and cross-sell sales

Goal: Timely, relevant offers presented to event attendees.

Prior Process: N/A

Popsycle Delivered: opsycle implemented a location based marketing program to target customers who attended a NBA or NHL game. Program identified and geofenced the target location, captured the device IDs of event attendees, targeted individuals with relevant mobile, digital and direct mail offers.

Benefits: Location base audience identifications allows for relevant and meaningful offers to be presented to event attendees.

Results: Sold 35 season ticket packages within first 30 days of program.

Client: NBA Franchise