Using location based marketing for new customer acquisition

Goal: Drive more sales to existing office locations.

Prior Process: N/A

Popsycle Delivered: Popsycle implemented a location based marketing program to their customer’s neighbors. Program identified prospects who looked like their best customers and delivered targeted digital and direct marketing offers to their customer’ neighbors’ homes and mobile devices, creating a most likely to purchase population segment.

Benefits: Proper audience identifications allows for relevant and meaningful offers to be presented to potential buyers.

Results: Higher response rates, Lower overall costs (did not need to mail as many folks), Generated a lifetime value of $25,000 per client to the practice.

Client: Regional Dental Practice