OMNI-CHANNEL MARKETING
Donations soar with Popsycle's multi-channel approach
Learn how Popsycle helped a non-profit client achieve a 21% lift in donations by adding digital channels to their direct mail campaign. See the full case study and all the details below.
Latest Blog Posts
The Latest Trends in Media Buying
As we all know, advertising and marketing constantly evolve and staying on top of the latest trends is crucial for success. One of the biggest
Optimizing Digital Marketing with Programmatic Advertising
In the fast-paced world of digital marketing, “Programmatic Advertising” is something you can’t ignore. For businesses aiming for efficiency, transparency, and scalability in their ad
Embracing the Omnichannel Revolution with Connected TV Advertising
In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers
Upholding Brand Safety and Transparency: The Battle Against Ad Fraud
Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in
The Impact of Connected TV in Politics: A New Era of Targeted Campaigning
Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to
Make Your CTV/OTT Ad Dollars Work Harder
The rise of connected TV (CTV) and over-the-top (OTT) streaming services has transformed how consumers watch television. With rising subscription costs and increasing preference for