Using Analytics & Segmentation For Better Target Marketing

Goal: Connecting event organizer with individuals with an affinity for the planned events via social and digital channels to drive higher engagement and brand loyalty.

Prior Process: Non-targeted, Facebook campaigns and basic email blasts.

Popsycle Delivered: Analyzed prior participants and geo-based targets to deploy a database for targeted Digital and Social campaigns that were trackable against the initial goals of the client.

Benefits: Individuals received the right message at the right time where they were most likely to engage. The client had the ability to track return on investment and better plan for the event through earlier engagement.

Results: The campaign was a success. The client increased engagement by 6% and generated higher audience actions.

Client: Regional Healthcare Business