Using Digital Marketing For Better Engagement

Goal: Connecting with hard-to-reach individuals during time-sensitive voting events that require active engagement in order to eliminate last-minute rush expenses.

Prior Process: Non-targeted, traditional direct mail campaigns with no view of the efficacy of spending.

Popsycle Delivered: Enhanced with targeted, multi-channel digital marketing campaigns where results were measurable.

Benefits: With the new solution, individuals were reached earlier, with more personalized targeting and generated higher response rates that ultimately drove better engagement at a lower total cost to achieve. The client was able to reach the individuals where they wanted to engage.

Results: The campaign was a success, achieving a 20% reduction in cost with 35% higher engagement.

Client: Fortune 500 Financial Services Firm